sankey
Organic,Visitors,5200
Paid ads,Visitors,2100
Social,Visitors,1400
Referral,Visitors,800
Visitors,Signups,1900
Visitors,Left,7600
Signups,Activated,1100
Signups,Dormant,800
Activated,Paying,320
Activated,Free,780About this template
See where your funnel leaks. Flow widths are proportional to the number of people, so drop-offs between visitors, signups, activated users and paying customers are immediately visible.
How to customise it
- Paste your own analytics numbers
- Add more traffic sources
- Split paying customers by plan
This template is a Mermaid sankey diagram. See the sankey diagram page for the full syntax reference and more examples.
Frequently asked questions
How do I use this marketing funnel sankey template?
Click "Use this template" to open it in the MermaidViewer editor. Edit the Mermaid code on the left and the diagram updates instantly. No account is needed.
Can I export the template as an image?
Yes. In the editor use Export to download PNG, SVG or PDF, or copy the image to your clipboard. You can also copy the code as a Markdown block for GitHub, GitLab or Notion.
Can AI customise this template for me?
Yes. Open the AI assistant (Ctrl/Cmd+K) and describe the change, for example "Paste your own analytics numbers". The updated diagram streams into the editor.